Click the image above to read my exploration of our use of horror conventions.
The purpose of a horror trailer is to intrigue, entertain and advertise the genre and overall plot of a film to, ultimately, attract its target audience. Teaser trailers are shorter than regular trailers, however the conventions are very similar. Teaser trailers tend to contain more quickly edited shots and less storyline, as they are shorter therefore they need to quickly establish the genre and, very basically, the plot and characters. Whereas with regular trailers you have that little bit longer to spend on expanding on conventions and plot, allowing the audience to gain more of an understanding with the film. The below images and explanations analyses the similarities and differences between our own trailer and other horror trailers, ranging from 1922 to 2009.
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This is good work. There are some areas where you could develop your points. In the shadows stills you couldn't broaden out the discussion to fighting in general in horrors - which is expressive, low key,high contrast. Similarly in the stills from the Grudge you have used two shots which are both low angles, and this might lead into a discussion of the non-naturalistic camerawork of the genre. The knife discussion could also explore how knives, being less effective murder weapons than, say, guns imply that the killer enjoys inflicting pain and therefore make the killer more monstrous rather than simply criminal. Settings would be worth discussing as well and the fact that your trailer begins with a return, symbolic of the return of the repressed or the return of the past, central horror narratives.
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